AR Production

Here is how this works in practice. We give augmented-reality production services for clients working in the Czech Republic, combining live-action capture with real-time graphics, tracked camera data and interactive overlays. AR production demands precise camera tracking, accurate lens metadata and a pipeline that aligns digital elements to the real world, and our teams handle both the on-set capture and the tech brief for the interactive build. Prague has a set up VFX and virtual-production skill — led by firms such as UPP — built alongside Barrandov Studios and the country's long history as a European service-production hub. That ecosystem supports AR work for broadcast graphics, brand activations, events and immersive marketing, and our crews set up the camera, tracking and graphics teams as a single unit.

Here is the short of it. AR production in the Czech Republic gains from the same infrastructure and rebates that support the wider screen sector. The Czech Film Fund's 20% cash rebates, administered by the Státní fond kinematografie, applies to qualifying production spend, and Prague's depth of tech talent. VFX artists, real-time engineers and operators trained at FAMU — makes the city a practical base for AR projects. We shoot AR content on controlled stages at Barrandov and Prague Studios where tracking and lighting can be managed precisely. On location where the city's build style serves as a backdrop. We set up with virtual-production and LED-wall workflows where a project combines techniques, manage the practical scheduling, and budget the work in Czech koruna with 21% VAT.